Philadelphia’s Hop Along recently released their fantastic third studio album, ‘Bark Your Head Off, Dog‘ via Barely Dressed Records.

Now comes the ‘How Simple‘ video, marking the first official video for the album and the first time the band has starred in a music video. The song’s joyful, kinetic energy is met with its emotional depth as viewers are immersed into the fantastical world they create.

Take a look below.

WATCH

Written over the course of 2016 and early 2017 and recorded in late 2017, the album imagines what it’s like to cast off long held perceptions, often without being certain about the new ones that will replace them. Much like on Hop Along’s first and second records, ‘Get Disowned‘ and ‘Painted Shut‘, songwriter / vocalist Frances Quinlan seeks in real time to work through these emotions.

On ‘Bark Your Head Off, Dog‘, she also grasps at something more complicated.

Growing up I was constantly in my head and not a part of the world. Now I’m trying to force myself into the world.

Bark Your Head Off, Dog‘ is a formidable 9-song collection of the band’s most dynamic and textured songs to date. Self-produced and recorded at The Headroom in Philadelphia, it features the familiar sounds that have always made the band allergic to genre: grunge, folk, punk, and power pop all appear, with inspiration from ELO to Elvis Costello to ‘70s girl group vocal arrangements.

This time around, they’ve added strings, more intricate rhythms, lush harmonies (featuring Thin Lips’ Chrissy Tashjian), along with a momentary visit with a vocoder.

Listen below.

LISTEN

COVER ART
Hop Along - Bark Your Head Off, Dog
TRACK LISTING

1. How Simple
2. Somewhere a Judge
3. How You Got Your Limp
4. Not Abel
5. The Fox in Motion
6. One That Suits Me
7. What the Writer Meant
8. Look of Love
9. Prior Things

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